Solutions
Finding the correct solution to a problem begins with a clear definition of the issue. How does your question fit into the strategic and tactical environment of your organization? Answering this question before embarking on a course of action(s), whether research or otherwise, will provide the foundation for your solution. Your answer will also assist you in aligning the solution to your strategic initiatives and tactical endeavors. This alignment becomes the lever by which your research will add value to the organization beyond the question at hand.
Below is a list of solutions MNoet offers to assist you in answering your question.
Market Insights
Market Size, Market Share, Competitive Position
Partnering with MNoet on a Market Insight study can provide you and your organization with a better understanding of the marketplace, your potential funnel of customers, and your place in the market.
Below are some of the questions a Market Insight study can answer and the solutions those answers may yield as you strive to further your position in the marketplace.
Below are some of the questions a Market Insight study can answer and the solutions those answers may yield as you strive to further your position in the marketplace.
Question
Solution
What is the size of the market?
Discover untapped potential.
Find new opportunities.
What portion of the market is...
...considering your Category?
Calculate your addressable market size.
...aware of your Brand?
Calculate your serviceable market size.
...considering your Brand?
Calculate your target market size.
How does my Brand compare to my competitors?
Build a more competitive pipeline.
Consumer Insights
Motivations, Reservations, Sentiments, Expectations, Behaviors, Segmentation
Partnering with MNoet on a Consumer Insight study can provide you and your organization with a better understanding of your potential customers. This has the potential to drive more effective communications and messages in the marketplace, which tend to lead to greater marketshare.
Below are some of the questions a Consumer Insight study can answer and the solutions those answers may yield as you strive to further your position in the marketplace.
Below are some of the questions a Consumer Insight study can answer and the solutions those answers may yield as you strive to further your position in the marketplace.
Question
Solution
How do consumers make purchasing decisions?
Discover decision triggers for messaging.
Create empathy for the consumer.
How do consumers develop their list of alternatives?
Find out what is important to consumers.
Uncover media outlets for advertising.
How are consumers segmented in your target market?
Build tailored messaging and communications.
Design unique customer journeys.
Consumer Experience
Journey, Satisfaction, Retention, Voice of the Customer (VOC)
Partnering with MNoet on a Customer Experience study can provide you and your organization with a better understanding of your current customers. This has the potential to increase engagement, improve loyalty, and drive sales.
Below are some of the questions a Customer Experience study can answer and the solutions those answers may yield as you strive to further your position in the marketplace.
Below are some of the questions a Customer Experience study can answer and the solutions those answers may yield as you strive to further your position in the marketplace.
Question
Solution
How do your customers interact with you?
Discover the various journeys your customers travel.
Uncover points of pain along the journey.
How are your customers satisfied?
Pinpoint areas of delight and concern.
Find opportunities to improve satisfaction.
How loyal are your customers?
Capitalize on Word-of-Mouth messaging.
Calculate cost to retain and acquire new customers.
Product Research
Concept Testing, Demand/Pricing, User Experience
Partnering with MNoet on a Product Research study can provide you and your organization with actionable, reusable, and timely insight to guide the development and launch of a new or improved product, service, or experience. The results of a Product Research study provides additional calibration for your decision-making — from go-no go decisions to feature design decisions.
Below are some of the questions a Product Research study can answer and the solutions those answers may yield as you strive to further your position in the marketplace.
Below are some of the questions a Product Research study can answer and the solutions those answers may yield as you strive to further your position in the marketplace.
Question
Solution
Will there be demand for the idea?
Discover if there is a market for the idea.
Uncover consumer intent and price sensitivity.
How do I focus the areas for development?
Design a feature matrix.
Evaluate potential product margins.
How will the idea be received in the marketplace?
Build market insights into the product design.
Craft positioning statements for product release.
Brand Equity
Awareness, Perceptions, Associations, Sentiment, Differentiators
Partnering with MNoet on a Brand Equity study can provide you and your organization with actionable, reusable, and timely insight as you guide your marketing, communications, and public relations efforts. The results of a Brand Equity study yield rich and robust insights for fueling awareness campaigns, building trust in the marketplace, and evaluating the efficacy of efforts.
Below are some of the questions a Brand Equity study can answer and the solutions those answers may yield as you strive to further your position in the marketplace.
Below are some of the questions a Brand Equity study can answer and the solutions those answers may yield as you strive to further your position in the marketplace.
Question
Solution
What is my Brand Equity?
Discover patterns of awareness and recognition.
Uncover positive and negative associations.
How does the public perceive the Brand?
Find the tangible and intangible value you offer.
Evaluate experiences and preferences.
How do I build my Brand?
Align unique selling points with opportunity.
Deliver a resonant Brand story.
Thought Leadership
Public Relations, Positioning, Content Marketing
Partnering with MNoet on a Thought Leadership study can provide you and your organization with results to guide and build your influence in the marketplace. A Thought Leadership study provides the foundation for crafting press releases, aligning positioning statements, and creating content for your audience.
Below are some of the questions a Thought Leadership study can answer and the solutions those answers may yield as you strive to further your position in the marketplace.
Below are some of the questions a Thought Leadership study can answer and the solutions those answers may yield as you strive to further your position in the marketplace.
Question
Solution
What does my audience want to hear?
Discover the interests of your customers.
Uncover the goals your customers seek to attain.
What should I say to my audience?
Research a topic of interest.
Craft useful artefacts.
What does my audience think?
Begin the conversation early in the game.
Know and reach your audience.
Custom Solutions
A MNoet Solution customized to meet your unique goals.
Partnering with MNoet on a Custom Solution can provide you and your organization with results you need to sharpen your decision-making, measure your progress, and increase your influence. A Custom Solution provides a foundation for meeting your goals.
Below are some of the questions a Custom Solution can answer and the solutions those answers may yield as you strive to further your position in the marketplace.
Below are some of the questions a Custom Solution can answer and the solutions those answers may yield as you strive to further your position in the marketplace.
Question
Solution
What data do I need to answer my questions?
Discover the richness of your business data.
Uncover the value in conducting primary research.
What questions should I ask?
Define a goal and construct a manifold.
Build and field the instrumentation.
What else do I need?
Design and implementation of a study.
Analysis and interpretation of a dataset.
Research Integration
Building an in-house research group.
Partnering with MNoet on a Research Integration project will add a new function to your business arsenal. Integrating the research mindset within the organization will sharpen the decision-making, advance continuous improvement efforts, and enhance your impact. A Research Integration project provides the foundation for meeting the goals within your organization.
Below are some of the questions a Research Integration project can answer and the solutions those answers may yield as you strive to further your position in the marketplace.
Below are some of the questions a Research Integration project can answer and the solutions those answers may yield as you strive to further your position in the marketplace.
Question
Solution
Do I need an in-house research group?
Discover the impact of an insight generating team.
Uncover the value of your data consistently.
Can't I outsource my research needs?
MNoet delivers knowledge, skills, and abilities to assist.
Benefits derived from personnel to monitor and alert.
What else do I need?
Design and development of data collection systems.
Analysis, interpretation, and visualization of data.